#BalanceforBetter in Canadian Cannabis

 
 
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High Values is a HR education and support organization dedicated to breaking down workplace barriers in the cannabis industry. For High Values Founder and Chief Learning Officer, Erin Gratton, human rights education is an expression of her feminist and LGBTQ+ values in the field of Human Resources. Influenced by her own life experiences, Erin also advocates for employees, leaders, and entrepreneurs living with visible and invisible disabilities. Her interest in employment law influences the moves she’s making to rid workplaces of tolerated toxic culture and discriminatory practices.

The High Values #BalanceforBetter campaign sought out to explore intersectional gender balance in cannabis. The goal was to shift traditional hetero-normative thinking around gender balance and bias through education, discussion and personal reflection. The campaign prioritized voices of women drawing from different lived experiences, women of colour, people living with disabilities, sex and gender minorities from different segments of cannabis.

The campaign included several articles, videos, and social media activities, providing several opportunities for the workforce to collectively celebrate women’s achievements in cannabis.

The #BalanceforBetter campaign efforts were reflective of High Values’ core beliefs:  

  1. Inclusion must welcome all genders

  2. Inclusion must be intersectional

The following International Women’s Day excerpts were taken from a series of inclusion oriented interviews, held for the creation of this campaign article. The article featured eight women, one of which is transgender, and one man who identifies as transmasculine and genderqueer. Each contributor focuses on an aspect of social justice in their work, and was able to speak to barriers reflected in the communities they represent.

 
Caryma S’ad,  Founder and Principal at  [s]advocacy    International Women’s Day 2019:  Caryma took time for self-care and relaxation.  “It can be demanding and hectic (the practice of law), and you have needs that are constantly popping up for other people. You’ve got to remember to put the oxygen mask on yourself sometimes.”  Access  full article here .

Caryma S’ad, Founder and Principal at [s]advocacy

International Women’s Day 2019: Caryma took time for self-care and relaxation.

“It can be demanding and hectic (the practice of law), and you have needs that are constantly popping up for other people. You’ve got to remember to put the oxygen mask on yourself sometimes.”

Access full article here.

Abi Sampson,  Educator and Activist   International Women’s Day 2019:  Abi attended Kitchen Table Conversations, a fundraising brunch that aimed to bring women/feminized/non-binary folx together on International Women's Day  “It was like an afternoon of healing and support. Something incredible happens when great minds come together to enact change.”  Access  full article here .

Abi Sampson, Educator and Activist

International Women’s Day 2019: Abi attended Kitchen Table Conversations, a fundraising brunch that aimed to bring women/feminized/non-binary folx together on International Women's Day

“It was like an afternoon of healing and support. Something incredible happens when great minds come together to enact change.”

Access full article here.


Renee Gagnon , CEO and Founder at  Hollyweed North Cannabis    International Women’s Day 2019:  Renee and the Hollyweed North team celebrated women, as they do every day.  “…we reached out to other women and celebrated other women’s success. We took a moment from the competition in the industry to pat each other on the back, declare truce for the day, freshen up a bit, and get back to business.”  Access  full article here .

Renee Gagnon, CEO and Founder at Hollyweed North Cannabis

International Women’s Day 2019: Renee and the Hollyweed North team celebrated women, as they do every day.

“…we reached out to other women and celebrated other women’s success. We took a moment from the competition in the industry to pat each other on the back, declare truce for the day, freshen up a bit, and get back to business.”

Access full article here.

Kira London-Nadeau , Student at University of Montreal   International Women’s Day 2019:  The majority of Kira’s time is spent in women’s spaces and 2SLGBTQ spaces, making most days an inclusive celebration.   Access  full article here .

Kira London-Nadeau, Student at University of Montreal

International Women’s Day 2019: The majority of Kira’s time is spent in women’s spaces and 2SLGBTQ spaces, making most days an inclusive celebration.

Access full article here.



Barinder Rasode , Co-Founder and CEO at  Grow Tech Labs    International Women’s Day 2019:  Grow Tech Labs held an IWD event in partnership with CanWeeDine at Launch Academy, their cohort’s office. The event provided opportunity for authentic conversation between women working in the industry.  “It's about growing the family, and we're blessed. There are some amazing, intelligent, business minded, and innovative women in the space, so it’s just about creating opportunities to get their voice out.”  Access  full article here .

Barinder Rasode, Co-Founder and CEO at Grow Tech Labs

International Women’s Day 2019: Grow Tech Labs held an IWD event in partnership with CanWeeDine at Launch Academy, their cohort’s office. The event provided opportunity for authentic conversation between women working in the industry.

“It's about growing the family, and we're blessed. There are some amazing, intelligent, business minded, and innovative women in the space, so it’s just about creating opportunities to get their voice out.”

Access full article here.


Ashleigh Brown,  Founder at SheCann Cannabis   International Women’s Day 2019:  SheCann Cannabis dedicated time within the community to celebrate women, and introduce members to female leaders and allies.  “Our goal was to bring International Women's Day to the community, instead of the community having to seek it out. So many of our members are not mobile or able to participate in marches and events outside their home.”  Access  full article here .

Ashleigh Brown, Founder at SheCann Cannabis

International Women’s Day 2019: SheCann Cannabis dedicated time within the community to celebrate women, and introduce members to female leaders and allies.

“Our goal was to bring International Women's Day to the community, instead of the community having to seek it out. So many of our members are not mobile or able to participate in marches and events outside their home.”

Access full article here.

Caelan Hart , Founder and Blogger at  The Cannaisseur    International Women’s Day 2019:  Caelan ensured their social media message celebrated gender balance.  “I made sure that every article that I shared that day on social media was lifting up the voices of women and people who are sexual and gender minorities, and especially women of color within our industry.”  Access  full article here .

Caelan Hart, Founder and Blogger at The Cannaisseur

International Women’s Day 2019: Caelan ensured their social media message celebrated gender balance.

“I made sure that every article that I shared that day on social media was lifting up the voices of women and people who are sexual and gender minorities, and especially women of color within our industry.”

Access full article here.

Rachel Colic  on behalf of  Boss Ladies of Cannabis (BLOC)    International Women’s Day 2019:  BLOC launched an official cannabis industry challenge for companies to fill 20% of their executive team and board with women by 2020.  “Our challenge is really to draw a line in the sand that says, ‘We will not go any farther forward without acknowledging that this is an issue’, and making it a priority in the industry.”  Access  full article here .

Rachel Colic on behalf of Boss Ladies of Cannabis (BLOC)

International Women’s Day 2019: BLOC launched an official cannabis industry challenge for companies to fill 20% of their executive team and board with women by 2020.

“Our challenge is really to draw a line in the sand that says, ‘We will not go any farther forward without acknowledging that this is an issue’, and making it a priority in the industry.”

Access full article here.

Debi Facey , Founder at  EveryTing Canna    International Women’s Day 2019:  Debi took a private approach to celebrations, in which she analyzed many of the great people in her life - regardless of gender.  Access  full article here .

Debi Facey, Founder at EveryTing Canna

International Women’s Day 2019: Debi took a private approach to celebrations, in which she analyzed many of the great people in her life - regardless of gender.

Access full article here.